CV


Business profile

• Dentist - own dental office 

• Pharmaceutical Professional,  12 years in in branded and generics healthcare business, within various managerial role, till top management.

• Multifunctional experience of which team management (7 years), pharmaceutical promotion (5 years),

IT sales & tech support (2 years)

Medical doctor practitioner, specialized dentistry, since 2004


Career chronically

• 2003  Graduate Medical (University of Medicine and Pharmacy, Bucharest, Romania)

• 2001  Sales and technical support (Flamingo Computers, Bucharest, Romania, IT)

• 2003   Medical Representative (Bayer Healthcare, Bucharest, Romania, Healthcare)

• 2005   Medical Representative (Novartis Pharma, Bucharest, Romania, Healthcare)

• 2007  Medical Representative (Sandoz Pharma, Bucharest, Romania, Healthcare)

• 2008   First Line Sales Manager (Sandoz Pharma, Bucharest, Romania, Healthcare)

• 2011    First Line Sales Manager (Teva RO, Bucharest, Romania, Healthcare)

• 2012   Sales Force Effectiveness Manager (Teva RO, Bucharest, Romania, Healthcare)

• 2014   Business Effectiveness and Strategic Projects Manager (Teva RO, Bucharest, Romania, Healthcare)

• 2016 Start medical activity in own medical dental office, located in Voluntari, Ilfov


Current responsibility -
Business Effectiveness and Strategic Projects Manager for Teva Romania

 

§ Lead portofolio analyses and assesment processes during Teva-Actavis intergation process

§ Manage all SFE and Business Effectiveness processes related to Teva-Actavis intergation process( i.e. GTM model definition, teams structure and territory alignement, assesement and define KPIs and SFE tools, etc.) 

§ Member of the management team of the company

§  Manage all the market research and teams performance research projects across the company

§  Manage the market research budget of the company

§ Develop, prepare and present company and market performance analyses for internal and for regional meetings

§ Lead multichannel marketing projects (identify opportunities for business, proposing solutions to company management, manage the projects)

§ Lead projects involving global CRM implementation and analytic data solution (QlikView) deployment for organizational effectiveness

§ Develop, implement and monitor all the processes aimed to increase effectiveness of field force and in general of company business

§  Management and implementation of all processes related to Sales Force Effectiveness, as follows:

  • Involved in performance analysis reviews, people performance
  • Developed the CRM environment and connected processes: customer profiling and segmentation, CRM  software development, sales force traning and support  on the Sales Force Effectiveness projects
  • Management of CRM database according with policies
  • Setting and providing periodic reports and conclusions related to KPIs for field force
  • Provided expertise and consultancy for the territory set-up, sales team scaling and definition, sales targets and incentive definition, planning and tracking
  • Implementation of a new model for allocating sales targets to field force, calculating quarterly and monthly sales targets and sales reports
  • Owner of sales incentive and sales target quarterly process, with signed off by top management.
 
  • Setting and promoting effective working tools for field force, both for generics and branded business: territory business plans, medical visit mode, coaching reports, sales and activity dashboards
  • Leading the change management process in the implementation of all processes related to SF Effectiveness.
  • Involved in Teva Europe Early Talent Program
  • Develop and implement business inteligence tools to assest and suport performance management process for field force
  • Deliver trainings during workshops related to sales force process and increase effectiveness tools
© Boata Sorin 2013