Professional profile
• Dentist - own dental office, Clinic Dentistry CMI Dr. Sorin Boață
• Pharmaceutical Professional, 15 years in in branded and generics healthcare business, within various managerial role, till top management.
• Multifunctional experience of which team management (11 years), pharmaceutical promotion (4 years),
IT sales & tech support (2 years)
• Medical doctor practitioner, specialized dentistry, since 2004
• 2003 Graduate Medical (University of Medicine and Pharmacy, Bucharest, Romania)
• 2001 Sales and technical support (Flamingo Computers, Bucharest, Romania, IT)
• 2003 Medical Representative (Bayer Healthcare, Bucharest, Romania, Healthcare)
• 2005 Medical Representative (Novartis Pharma, Bucharest, Romania, Healthcare)
• 2007 Medical Representative (Sandoz Pharma, Bucharest, Romania, Healthcare)
• 2008 First Line Sales Manager (Sandoz Pharma, Bucharest, Romania, Healthcare)
• 2011 First Line Sales Manager (Teva RO, Bucharest, Romania, Healthcare)
• 2012 Sales Force Effectiveness Manager (Teva RO, Bucharest, Romania, Healthcare)
• 2014 Business Effectiveness and Strategic Projects Manager (Teva RO, Bucharest, Romania, Healthcare)
• 2016 Start medical activity in own medical dental office, located in Voluntari, Ilfov
Current responsibility - CEO & Practitioner at Clinic Dentistry CMI Dr. Sorin Boață
Dental Office Dr. Sorin Boata, Dental Clinic for Children and Adults
- Latest equipment, a new concept of modern dental treatment, in a relaxed environment and a professional, warm and welcoming staff, which is highlighted by commitment and dedication to the exceptional success of dental treatment.
- These are our main concerns for all patients.
Previous responsibility - Business Effectiveness and Strategic Projects Manager for Teva Romania
§ Lead portofolio analyses and assesment processes during Teva-Actavis intergation process
§ Manage all SFE and Business Effectiveness processes related to Teva-Actavis intergation process( i.e. GTM model definition, teams structure and territory alignement, assesement and define KPIs and SFE tools, etc.)
§ Member of the management team of the company
§ Manage all the market research and teams performance research projects across the company
§ Manage the market research budget of the company
§ Develop, prepare and present company and market performance analyses for internal and for regional meetings
§ Lead multichannel marketing projects (identify opportunities for business, proposing solutions to company management, manage the projects)
§ Lead projects involving global CRM implementation and analytic data solution (QlikView) deployment for organizational effectiveness
§ Develop, implement and monitor all the processes aimed to increase effectiveness of field force and in general of company business
§ Management and implementation of all processes related to Sales Force Effectiveness, as follows:
- Involved in performance analysis reviews, people performance
- Developed the CRM environment and connected processes: customer profiling and segmentation, CRM software development, sales force traning and support on the Sales Force Effectiveness projects
- Management of CRM database according with policies
- Setting and providing periodic reports and conclusions related to KPIs for field force
- Provided expertise and consultancy for the territory set-up, sales team scaling and definition, sales targets and incentive definition, planning and tracking
- Implementation of a new model for allocating sales targets to field force, calculating quarterly and monthly sales targets and sales reports
- Owner of sales incentive and sales target quarterly process, with signed off by top management.
- Setting and promoting effective working tools for field force, both for generics and branded business: territory business plans, medical visit mode, coaching reports, sales and activity dashboards
- Leading the change management process in the implementation of all processes related to SF Effectiveness.
- Involved in Teva Europe Early Talent Program
- Develop and implement business inteligence tools to assest and suport performance management process for field force
- Deliver trainings during workshops related to sales force process and increase effectiveness tools