Career chronically

CEO & Practitioner at Clinic Dentistry CMI Dr. Sorin Boață

Dental Office Dr. Sorin Boata, Dental Clinic for Children and Adults

June  2016 – Present, Voluntari, Ilfov, Romania

  •  Latest equipment, a new concept of modern dental treatment, in a relaxed environment and a professional, warm and welcoming staff, which is highlighted by commitment and dedication to the exceptional success of dental treatment.
  • These are our main concerns for all patients.

Business Effectiveness and Strategic Projects Manager

Teva Pharmaceuticals

October 2014 – March 2018, Bucharest, Romania

  •  Member of the management team of the company
  • Manage all the market research and teams performance research projects across the company
  • Manage the market research budget of the company
  • Develop, prepare and present company and market performance analyses for internal and for regional meetings
  • Lead multichannel marketing projects (identify opportunities for business, proposing solutions to company management, manage the projects)
  • Lead projects involving global CRM implementation and analytic data solution (QlikView) deployment for organizational effectiveness
  • Develop, implement and monitor all the processes aimed to increase effectiveness of field force and in general of company business

Sales Force Effectiveness Manager

Teva Pharmaceuticals

August 2012 – September 2014 (2 years 2 months), Bucharest, Romania

  • Member of the management team of the company
  • Support and coordination of restructuring processes in the company
  • Manage the market research budget of the company
  • Manage teams performance research projects
  • Lead projects involving development of CRM system and analytic data solution (sales and activity dashboards) deployment for organizational effectiveness
  • Lead multichannel marketing projects (identify opportunities for business, proposing solutions to company management, manage the projects)
  • Manage the legal processes related to HCPs personal data processing
  • Management and implementation of all processes related to Sales Force and Business Effectiveness, as follows:
    • Design and deliver company and people performance analysis consultancy and support for all business units
    • Sales force training and support   on the Sales Force Effectiveness projects (ex. Introduce iPads for commercial teams for assure commercial effectiveness)
    • Trainings about CRM application support, basic selling skills, and related to the implementation of tools and processes to business effectiveness
    • Setting and providing periodic reports and conclusions related to KPIs activity for field force
    • Implementation of a new model for allocating sales targets to field force, calculating quarterly and monthly sales targets and sales reports
    • Setting and promoting effective working tools for field force, both for generics and branded business
    •  territory business plans, medical visit model, coaching reports, sales and activity dashboards
    • Provide expertise and consultancy for the territory alignment, sales team scaling and definition, sales targets and incentive definition, planning and tracking performance KPi
    • Develop specific business intelligence tools and dashboards both for generics and specialty business
    • Participates in business plan preparation and implementation along with the field force
    • Identifies performance issues for individual territories and develops improvement plans

Area Sales Manager

Teva Pharmaceuticals

June 2011 – July 2012 (1 year 2 months), Bucharest, Romania

  • Specific Area Sales Manager activity , managing 10 direct reports with sales and promoting activities in Bucharest and two very important counties near Bucharest, Prahova and Arges counties
  • Direct reports were medical and sales representatives, who were dedicated to meeting or exceeding sales objectives and enhancing the stature of Teva Pharmaceuticals. They activated on various therapeutical areas, mainly: cardiology, ostheoporosis
  • The important duty of mine was to implement the national and regional strategies for the promoted product line. I was responsible for the hiring, training and development of medical and sales representatives, their performance evaluation and compensation, and efficient and effective account targeting and coverage
  • Provides timely feedback to senior management regarding performance and market behavior
  • My main points of strength were customer and results oriented, leadership skills with the ability to motivate others, strong ability to work cross-functionally, short and long-term planning & having excellent communication skills

Area Sales Manager


January 2008 – June 2011 (3 years 6 months)Bucharest, Romania

  • Area sales manager for a team of 10 medical representatives in Central – South area (Prahova, Arges, Brasov, Dambovita, Covasna)
  • Recruit and trained a new sales force, reorganize territories on matters of sales force and budget
  • Develop, maintain and increase relationships with wholesalers for Sandoz products, identifying new business opportunities 
  • Manage and develop relationships with local KOL
  • Designing individual performance objectives (qualitative and quantitative) and follow up the implementations.
  • Driving the implementation of local commercial strategies through the field force
  • Coordinating the implementation of brand strategies for the top promoted products and new lunches.

Medical Representative


February 2007 – January 2008 (1 year)Bucharest, Romania

  • Carrying – out promotion activity to targeted clients
  • Promoting cardiolgy portfolio in Prahova and Dambovita counties
  • Implementing sales and marketing strategies in order to achieve annually target
  • Achieve and maintain good relationships with the KOL's within the territory
  • Establishing and enhancing business relationships with distributors, pharmacy chains
  • Being awarded with Best Medical Representative for the third and fourth quarter of the year 2007

Medical Representative

Novartis Pharma

July 2005 – February 2007 (1 year 8 months)Bucharest, Romania

  • Promoting cardiolgy portfolio in Prahova and Dambovita counties
  • Being awarded with Creative and Innovative Medical Representative of the Year 2005
  • Impose Cibacen and Lescol as first choice in cardiovascular treatments

Medical Representative

Bayer Pharmaceuticals

January 2004 – July 2005 (1 year 7 months)Bucharest, Romania

  • Promoting dermatology, cardiology, surgery, diabetology portfolio for the beginning in Bucharest area and after that in central-south part of the country ( 6 counties)
  • Launched Adalat CR in target area and impose it like first choice in cardiovascular treatments

Doctors in training, Dentistry

Private Dental OfficeBucharest, Romania

January 2003 – December 2004 (2 years)

Executive Sales & PM Officer

Flamingo ComputersBucharest, Romania

June 2001 – November 2002 (1 year 6 months)

  • Sales and technical support for end-user cuctomers
© Boata Sorin 2013